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17 /
Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Whilst the name implies, this website post defines GoDaddy Website Builder to our experience (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to increase the on-site SEO of a customer. Its function just isn’t to harm GoDaddy’s reputation but alternatively to greatly help small businesses understand that GoDaddy’s site Builder isn’t the information administration system (CMS) that is right for reaching the salient online existence that is therefore vital for small enterprises’ survival in this very competitive age.

As usual, during our preliminary analysis of our client’s situation, we made a listing of problems that required action. To call a few, the robots.txt file was not configured properly, there were two versions of the true home page plus one would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ listing that is local embedded, etc.

We knew that the internet site ended up being hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations onto it of course unsuccessful – move the web site to WordPress and hosting that is regular.

Everything we learned is the fact that while being the cheapest means to host a webpage on GoDaddy (rendering it an exceptionally cheap choice altogether), the web site Builder didn’t enable you to perform nearly every action that a https://sitebuilderadvice.net typical web hosting will allow you to definitely. GoDaddy promote their device while the option that is best for his or her non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to produce your online business with a cushty fundamental site.

This really is real (the “comfortable fundamental website” component could be argued), nevertheless it is simply just what a WordPress website hosted with regular web web hosting services provides, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all small businesses – don’t get intimidated by just exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your web existence to a Website Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too limiting SEO-, design and development-wise even when it comes to many modest clients.

The essential shocking component about GoDaddy site Builder is you don’t already have usage of the FTP therefore the database. It is possible to imagine the capabilities that are limited derive from this type of limitation. For instance, despite the fact that there clearly was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they’ve been unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s support center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy site Builder is always to assist basic users develop a basic site – something such as a company card. So anything “too advanced level” could be impractical to implement – exact exact exact same applies to our recommendations to 301 redirect among the true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some basic SEO?”. Well, you’ll nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we proposed to your customer would be to migrate his GoDaddy site Builder built internet site to WordPress so we could implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping their web site can be very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a free of charge assessment to get their method around WordPress which can be by no means significantly more tough to handle than GoDaddy Website Builder.

If you should be a small company owner as they are interested in a simple way to produce and keep a webpage, we suggest you purchase web hosting from a well-reputed company and make use of WordPress being a CMS. This way you certainly will fully be able to utilize Search Engine Optimization recommendations with no limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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